CLIENT

Roborock

OVERVIEW

CES showcases the year’s biggest tech innovations. The standout products have one thing in common: they don’t try to do everything; they master one “wow” feature. Our task was to pick one feature and make it undeniable. One thing done amazingly beats ten things done adequately.

CATEGORIES

ART DIRECTION
COPYWRITING

DURATION

5 WEEKS

DATE

FEB 2026

INSIGHT

We’ve always been driven to overcome what’s in our way. Now, our machines are too. 

We’ve always been driven to overcome what’s in our way. Now, our machines are too. 

PROBLEM WE ARE SOLVING

Vaccum Cleaners are seen as commodities. How do we make the Saros Rover's innovation so compelling that people actually want this product over others?

Vaccum Cleaners are seen as commodities. How do we make the Saros Rover's innovation so compelling that people actually want this product over others?

STRATEGIC APPROACH

The Saros Rover claims that it breaks physical limitations, 
So the ads should too.

DEVIKA WARRIER

Roborock

01

AMNESTY

02

PARKS CANADA

03

Climate Action

04

the Stripe of Death

05