Climate Action WR
OVERVIEW
This campaign is for Climate Action WR, a local group working to reduce emissions and push for real climate action in the community.
The idea is to show that climate change isn’t something far away; it’s already happening around us, right now. The posters use strong visuals to make people stop and realize
the urgency.
CHALLENGE
Make people who are aware of climate change actually feel the urgency.
And push them to stop ignoring it and start taking action.
INSIGHT
People think climate change is a distant problem or something happening
somewhere else
So they don’t feel the need to act.
But the reality is, it’s already here and
affecting us now.
